These days it's not unusual for a job post to get dozens - even hundreds - of applications. It's a competitive market for sure, but there are plenty of things you can do to make yourself stand out.

Whether you're searching for your dream job or looking to reach the next stage of your career, knowing how to position yourself effectively can put you at the front of the queue when employers are choosing who to interview. In this guide we'll offer strategies to help you stand out in the job market, from creating an unforgettable application to building your professional network.

Tailor your application to each role

As daunting as the sheer volume of applicants for a job may seem, it's important to remember that many fellow job seekers aren't always as engaged in the process as they should be.

Many job seekers submit applications without considering what hiring managers are looking for, leading to automatic rejection.

Read the job description, and then tailor your cover letter and CV to showcase the skills and qualifications the role requires. Doing this will show that you are paying attention, and increase your chance of making it to the next stage of the recruiting process.

Upskilling adds value to your CV

Employers value candidates who invest in professional development and continuously refine their skills. You could:

• Take online courses: many online platforms offer training programmes that can help you gain industry-recognised certifications.
• Develop leadership skills: even if you’re not in a management position, showing initiative in previous roles will demonstrate your potential for growth.
• Stay informed on industry trends: keeping up to date with changes in your sector means you're prepared for new challenges and opportunities.

Many good employers now recognise the benefit of investing in their people, and offer upskilling and professional development as standard. At Lanes Group, for example, we offer regular opportunities for training and development to all our people.

The power of following up

Following up after an interview can help you stand out in a competitive job market. A short, polite thank-you email can keep you on the hiring manager’s radar and reinforce your enthusiasm for the role. However, it’s important to strike the right balance - be mindful of avoiding excessive follow-ups.

Engaging with the company on social media and staying active in industry discussions can also demonstrate your interest. Employers value candidates who take initiative and show professionalism, and thoughtful interactions can leave a lasting impression in your job search.

Get work experience if you need it

If you’re struggling to land interviews due to a lack of experience, consider alternative ways to build your skillset:

• Volunteering or internships: short-term work placements can provide valuable experience and connections.
• Freelancing or temporary roles: these can help you build skills and demonstrate your ability to adapt.
• Join professional groups: networking with like-minded professionals can open doors to new opportunities.

Gaining hands-on experience, even in a small way, can help strengthen your CV and make you a stand-out candidate even in a competitive market.

Networking can open doors

Many job opportunities are never advertised, making networking an essential part of the job search. Building relationships with industry professionals can give you a heads-up about new roles before they become publicly available.

Attending industry events such as conferences, trade shows and job fairs provides the chance to meet hiring managers and make valuable connections. Joining professional associations can help you stay informed about industry trends and expand your network. A strong online presence, particularly on platforms like LinkedIn, also allows you to engage with potential employers and showcase your expertise. The more you put yourself out there, the more opportunities you’ll come across.

Preparing well for your interview

Securing an interview is a big step, but being thoroughly prepared can make all the difference:

• Research the company: look beyond the job description by learning about the company's culture, values and industry position. This will help guide your responses, and help you show genuine interest.
• Practice common questions: preparing for typical interview questions will help you be prepared. To stand out, prepare some questions to ask the interviewer.
• Highlight relevant skills: be ready with examples that demonstrate the key skills required for the role, using real experiences to back up your answers.

The more prepared you are, the more confidently you’ll be able to present yourself.

Why Lanes Group is a great place to start or grow your career

At Lanes Group we recognise that our people need opportunities to grow, develop and build meaningful careers. That’s why we offer:

• Training and development: we invest in professional development, ensuring employees have the skills they need to progress.
• Career progression: our structured career paths allow employees to move up within the company.
• A supportive company culture: we prioritise your wellbeing and create an environment where you feel valued and supported.
• Apprenticeships and entry-level opportunities: We provide pathways for those looking to start fresh in a growing industry.

If you’re ready to take your career to the next level, explore opportunities at Lanes Group today.

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